High Ticket Sales & Smart Online Business Systems
In recent years, a business model that focuses on 'high ticket sales' has become increasingly more popular. As compared to many other online business models, there's a ton of perks and benefits that you simply can't find in most other models.
One might say that high ticket sales are the business movement for the new age generation of online entrepreneurs... and for good reason.
Specifically, high ticket sales are a great way to stand out from the competition and make it much easier to build your business with less effort as compared to other models.
In this introduction, I'll be going over the following topics:
What are high ticket sales?
How to become a high ticket closer?
And finally, how to close high ticket items. Let's jump in!
What Are High Ticket Sales?
Put simply, high ticket sales is the process of selling high ticket items. By 'high ticket' I'm referring to the idea of an item that's usually priced above $1000, but this figure can vary depending on your industry and niche. It's not uncommon to see products or services range between 5k, 10k, all the way up to 20k and beyond depending on the offering.
Most of the very high price tags are commonly associated with long-term 'one on one' coaching, very beneficial and valuable Mastermind groups, etc. That said, there are some fairly pricy physical products too that fall in line with biz model. It's usually for good reason. They are generally considered 'best in class' products and come with some great perks and benefits. Quite often, there's an opportunity to build up to an exceptional standard of living through their compensation plans as well.
The reason why high ticket sales are so popular is that it allows you to make substantial profits with a relatively small amount of customers... as opposed to the other traditional business models where you need to make a shit load of sales to earn a good income.
How To Become A High Ticket Closer?
It can be much easier to become a high ticket closer than most people believe, and there are several options for how to go about it.
There are many training programs out there available online for becoming a high ticket closer. As with anything though, some courses are extremely good, and others are glossed over crap in terms of offering any 'real' value.
Most high ticket sales training packages can be broken down into a couple of categories:
(i) Live webinars - These are usually done by some sort of expert or guru, and the idea is to learn from their real-world experience. They offer instant feedback as well because you get to interact with other participants right on the spot.
(ii) Recorded Videos - These are great because you can go through them at your own pace, and they're usually a lot more comprehensive than live webinars. Quite often both pre-recorded Modules are included, as well as a series of Live sessions to. This gives an opportunity for instructors to dive in deeper with students, and they can get their specific questions answered by their mentor, etc.
A few of the more popular trainers in this space include Dan Lok, Jason Capital, Brad Lea, Josh Forti and Khabeer Rockley - there are several others too...
In addition to the above two options, many large companies also offer in-house training programs that can be extremely beneficial if you're a sales associate, and can get accepted into one.
How To Close High Ticket Sales?
Now that we've established what high ticket sales are, and how to go about becoming a high ticket closer, it's time for us to focus on the most important part... how to close high ticket items.
This is a really important part of the online business model, and there are many different strategies that you can use to successfully close high ticket items. The first thing I want to mention here is that sales of this nature require a few more steps as opposed to the regular type of 'affiliate' or 'reseller' programs.
We're talking higher-priced items here, and peeps interested normally like to get as much information as possible before purchasing, and also the 'seller' strives to create more of a bond and relationship with a potential buyer... decisions when making a purchase like this usually require more trust between people.
We've all heard the common phrase (KLT) which stands for Know, Like, and Trust and this is especially important when it comes to the high ticket business model.
Assuming you've managed to establish some rapport and trust with the prospect, it's usually a good idea to move onto the next step which is what I call 'The Demo', or 'Presentation' of the product or opportunity.
In this phase of the sale, you'll want to give your potential customer a demonstration of what they can expect if they decide to purchase. This could be a live webinar, a recorded video, or anything else that can showcase the product.
This part of the process should be done with confidence and authority because you'll want to come across as someone who knows what they're talking about. In other words, you'll want to be seen as an expert in this particular area.
Once you've completed the presentation, a series of follow-ups is implemented to gage their interest which may lead to we like to call 'The Close'.
This is where you'll ask your prospect if they're interested in moving forward and purchasing the product or opportunity that you've just showcased.
This is usually done through 'one to one' Zoom calls, or another similar type of platform.
Selling High Ticket Items is an extremely effective way to earn good money online...
It's not for everyone though since the approach and strategies used when trying to close a high ticket sale usually require you to come out of your comfort zone much more than a regular 'affiliate' or 'reseller' type program.
These are all skills that can be learned though... as mentioned previously, there is some excellent training available in these areas.
In my opinion, it's definitely worth taking the time to learn how to become a high ticket closer because the rewards can be very lucrative once you become efficient with the process.
I'll talk more about closing high ticket sales in upcoming posts, so stay tuned.